(NEXSTAR) - The Super Bowl Experience opened Tuesday afternoon in San Francisco, drawing hundreds of fans for a multi-day event featuring interactive football games and increased security. The attraction opened at 3 p.m. local time and is scheduled to run through the upcoming weekend. The event, which is bustling with local residents and visitors, offers a variety of fan activities alongside the Pro Bowl game taking place at the same venue. Fans can attempt to kick a field goal, test their speed in a 40-yard dash, and so much more. In addition to the games, the experience serves as a hub for fans to collect memorabilia and participate in team-related activities. Security measures have been heightened throughout the city as fans arrive for the festivities. Attendees are required to pass through security checks and metal detectors to gain entry to the Super Bowl Experience venue. Officials have designated safety as a top priority for the duration of the event. The celebration also extends beyond the primary downtown venue to other parts of the city. Pop-up merchandise stores have appeared in areas such as Fisherman's Wharf to accommodate the influx of visitors. Local businesses are also participating in the festivities by offering themed items, such as one bakery that is selling sourdough bread baked in the shape of a football. The Super Bowl Experience will remain open each day through the weekend, with daily activities at the venue scheduled to continue until 10 p.m. local time. All facts in this report were gathered by journalists employed by Nexstar. Artificial intelligence tools were used to reformat from a broadcast script into a news article for our website. This report was edited and fact-checked by Nexstar staff before being published