(NEXSTAR) – Just moments after the Seattle Seahawks officially clinched their Super Bowl win, T-shirts, hats and other merchandise declaring them champions hit the market. The exact same thing would have happened had the New England Patriots come out on top. The NFL plans for both outcomes so they’re ready regardless of who wins. What that inevitably means is a whole lot of merchandise that’s pre-printed and pre-made – but fans won’t ever be able to buy it. What happens to all that swag? For 12 years, the NFL has been teaming with the nonprofit Good360 to repurpose the losing team’s unsellable apparel from the Super Bowl. Good360 gathers up all the gear and redistributes it to foreign nonprofits that can put the donations to use. This year, the losing team’s merchandise is heading to nonprofits in low-income rural communities in Eastern Europe, vice president of corporate development and partnerships Tom Davis told Nexstar. More specifically, the gear will soon be on its way to Moldova, Latvia, Poland, Estonia and Tajikistan. “We try to find places that need it the most and executing that is why we've worked with (the NFL) for 12 years now,” Davis said. “What Good360 is doing is really providing them a solution to divert that product away from a landfill and put it into the hands of individuals that need it, and that can change lives.” They do the same thing for the NFC and AFC Championship games, which means there’s some Los Angeles Rams and Denver Broncos gear on its way out of the country, too. The recipients change year-to-year based on need and other factors. To protect the NFL’s brand, Good360 says it vets donation recipients to make sure the sweatshirt and caps won’t resurface and be resold. “The NFL has strict controls to ensure that the general public will never see it,” the organization said of the losing team’s merchandise in 2024.