(NEXSTAR) – Chipotle announced this week that it will be giving away $1 million worth of free food during Super Bowl LX instead of buying ad time this year. The burrito maker will be dishing out free entree codes, but to snag one you'll want to keep an eye on the game. According to the giveaway rules, when an AI generated commercial plays after halftime, Chipotle will post a :30 video on Instagram Reals titled "The Chipotle Realest 30," along with a text-to-claim code. Participants will want to move quickly as the first 100,000 will get a free entree. Chipotle is also offering a Game Day Nacho Hack on its digital menu – a customizable assortment of toppings that allows customers to whip up Super Bowl party nachos with chips, guac, two types of salsa, queso blanco and a choice of steak or chicken. The menu item is available from Thursday through Sunday. If you're lucky enough to be going to Levi's Stadium in Santa Clara to watch the game, where the food will be far from free, the menu released Wednesday boasts a wide variety of delicacies such as "Dungeness Crab Potachos," "Chinatown Dog," "'Super Shucker' Hog Island Oysters" and more.