(NEXSTAR) – U.S. Customs and Border Protection is cracking down on fake merchandise ahead of Super Bowl LX. The agency seized more than 78 million counterfeit items in 2025 with an estimated value of $7.4 billion. That includes approximately 300,000 fake NFL items valued at $33 million. Federal officials warn consumers that these illicit goods pose health and safety risks, threaten American jobs and could be connected to criminal organizations. "Counterfeit merchandise may look like a bargain but it comes with real risks: unsafe materials, poor quality, it hurts local vendors, it threatens American jobs, exposes fans to unsafe and substandard products, and even links to criminal activity," said Eric Batt with U.S. Customs and Border Protection. There are also safety concerns for fans, as substandard products can expose consumers to materials that do not meet safety regulations. The agency recommends that shoppers remain vigilant against these substandard products as they look for souvenirs to remember the game. The 2025 enforcement data shows a wide variety of counterfeit NFL items entering the market. U.S. Customs and Border Protection officials say the seized goods include fake hats, shirts, jerseys and even championship rings. Shoppers are advised to stick to trusted retail outlets, particularly when making purchases online. Authentic merchandise can typically be identified by official security labels and proper markings. "And remember, if the price seems too good to be true, it probably is," said Batt. All facts in this report were gathered by journalists employed by Nexstar. Artificial intelligence tools were used to reformat from a broadcast script into a news article for our website. This report was edited and fact-checked by Nexstar staff before being published.